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1. 
Cover image for Teaching student-centered mathematics. Grades K-3
by 
Van de Walle, John A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Middle School Mathematics, this volume offers brand-new material specifically written for the early
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2. 
Cover image for Effective personal communication skills for public relations
by 
Green, Andy, 1958-
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
: making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your
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3. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars
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4. 
Cover image for Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
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5. 
Cover image for Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
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6. 
Cover image for Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Product and brand management -- Global services marketing -- Management of global communications
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by 
Affinity Advertising and Publishing.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- South Africa.
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8. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand
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9. 
Cover image for The art of the start : the time-tested, battle-hardened guide for anyone starting anything
by 
Kawasaki, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
win the war for talent? How do you establish a brand without bucks? These are some of the issues
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11. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Appendix: The Hallmark brand insistence IMC campaign.
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12. 
Cover image for Tourism and sustainable community development
by 
Hall, Derek R.
Format: 
Books
Publication Date 
2003 2000
Excerpt: 
Central Portugal: A Benefit -- Segmentation Approach -- 19. Tourism Brand Attributes of the Alto Minho
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