Search Results for Communication -- Research.

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43 Results Found

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25.

Mass media research : an introduction

Wimmer, Roger D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004114638-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004114638-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004114638-d.html

Format:

Books

Publication Date

2006

Excerpt:

Mass media research : an introduction / Wimmer, Roger D.

Available: Copies:

26.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Communication Technician -- Expert Prescriber -- Communication Facilitator -- Problem-Solving Facilitator

Available: Copies:

27.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

28.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its

Available: Copies:

29.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

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30.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Motivation research (Marketing)

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31.

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

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32.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

-- Summary -- 5. Research designs to assess advertising effectiveness -- Laboratory experiment -- Basic terms

Available: Copies:

33.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

34.

Public relations : South African perspectives

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Excerpt:

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

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35.

Organizational communication : approaches and processes

Miller, Katherine, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Organizational communication : approaches and processes / Miller, Katherine, 1959-

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36.

Family therapy : a systemic integration

Becvar, Dorothy Stroh.

Format:

Books

Publication Date

2003

Excerpt:

-- Experiential Approaches -- The Structural Approach -- Communication Approaches -- Strategic Approaches and the

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