-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Key concepts in integrated marketing communication (IMC) -- The place of public relations in the

Organizational communication : approaches and processes / Miller, Katherine, 1959-

: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion

Communications research : techniques, methods and applications / Plooy, G. M. du.

-- Understanding work teams -- Communication -- Leadership and trust -- Power and politics -- Conflict and

-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every

Corporate communication strategy / Steyn, Benita.

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Mass media, towards the millennium : the South African handbook of mass communication / De Beer, A