-Auctions -- Amazon.com -- A Business History -- The Failure of Boo.com -- eBay -- A Business History -- Pt. 2. E-Marketing

organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing

Information -- How Consumers Perceive Internet Advertising -- How Audiences Process Information from Media

Marketing in travel and tourism / Middleton, Victor T. C.

Internet marketing.

Creative Process -- Marketing Electronic Publications -- The Legal and Regulatory Environment -- Social and

Marketing and information technology : the strategy, application and implementation of IT in

Internet marketing -- Case studies.