society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

entrepreneurial and intrapreneurial mind -- 3. The individual entrepreneur -- 4. International entrepreneurship

Internet marketing : readings and online resources / Richardson, Paul, 1962-

Marketing research / Aaker, David A.

Prentice Hall international editions.

protected areas -- The social and ecological impacts of tourism -- The economics, marketing, and management

Marketing communications : principles and practice / Kitchen, Philip J.

strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS

development, survey designs, and the use of secondary data sources for tourism planning and marketing. Tourism

Marketing : concepts and strategies / Pride, William M.