Search Results for Social marketing.

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25.

Strategic sports event management : an international approach

Masterman, Guy.

Format:

Books

Publication Date

2004

Excerpt:

-- Long-term planning -- Marketing planning and implementation -- Marketing planning -- Organizational and

Available: Copies:

26.

Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

27.

Entrepreneurship : theory, process, practice

Kuratko, Donald F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2002115006.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002115006-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

entrepreneurs -- Environmental assessment : preparation for a new venture -- Marketing research for new ventures

Available: Copies:

28.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

McGraw-Hill/Irwin series in marketing.

Available: Copies:

29.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2

Available: Copies:

30.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html

Format:

Electronic Resources

Publication Date

2003

Excerpt:

-- 19. Managing human resources -- 20. Quality management and the operations process -- 21. Social and

Available: Copies:

31.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

Available: Copies:

32.

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Principles of marketing / Kotler, Philip.

Available: Copies:

33.

Small business management : an entrepreneurial emphasis

Longenecker, Justin G. (Justin Gooderl), 1917-2005.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Social and ethical issues -- Professional management in the growing firm -- Managing human resources

Available: Copies:

34.

Ecotourism : an introduction

Fennell, David A., 1963-

Format:

Books

Publication Date

1999

Excerpt:

protected areas -- The social and ecological impacts of tourism -- The economics, marketing, and management

Available: Copies:

35.

New media technology : cultural and commercial perspectives

Pavlik, John V. (John Vernon)

Format:

Books

Publication Date

1998

Excerpt:

Mass media -- Social aspects.

Available: Copies:

36.

Sport management : theory and practice

Gouws, Johan S.

Format:

Books

Publication Date

1997

Excerpt:

Sports -- Social aspects.

Available: Copies:

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