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Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

hospitality and tourism marketing. -- 3. The role of marketing in strategic planning. -- 4. The marketing

Available: Copies:

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

Format:

Books

Publication Date

1998

Excerpt:

Relationship Marketing -- Customer Bonding -- Consumer Versus Business Relationships -- Planning for Better

Available: Copies:

Managing facilities

Jones, Christine, MIMgt. MHCIMA.

Publisher description http://catdir.loc.gov/catdir/description/els033/98111564.html
Table of contents http://catdir.loc.gov/catdir/toc/els032/98111564.html

Format:

Books

Publication Date

1998

Excerpt:

application of generic management techniques." "In hotels, buildings, land, assets, people and services are

Available: Copies:

Management information systems : the manager's view

Schultheis, Robert A.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/97025011.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97025011.html

Format:

Books

Publication Date

1998

Excerpt:

planning systems ; Just-in-time systems ; Capacity planning systems ; Production scheduling systems

Available: Copies:

Marketing management : analysis, planning, implementation, and control

Kotler, Philip.

Format:

Books

Publication Date

1997

Excerpt:

Marketing management : analysis, planning, implementation, and control / Kotler, Philip.

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