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Rome, inc. : the rise and fall of the first multinational corporation

Bing, Stanley.

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036128.html

Format:

Books

Publication Date

2006

Excerpt:

corporate brand. Enron? WorldCom? Try Rome, whose rise and fall carry a moral that lingers to this day for

Available: Copies:

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars

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Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Identifying Market Segments & Targets -- Part IV. Building Strong Brands: Chapter 9 -- Creating Brand Equity

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Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

marketing focus -- 6. Projecting the right image -- 7. Establishing your position and brand -- 8. Getting

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The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

advertising -- The double jeopardy theory -- Habitual purchasing -- Brand equity -- Brand liking -- Brand

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The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2005

Excerpt:

Brand name products -- South Africa.

Available: Copies:

2004 Encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2004

Excerpt:

Brand name products -- South Africa.

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Overview of integrated marketing communications -- The marketing communications process and brand

Available: Copies:

The encyclopaedia of brands and branding in South Africa.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2003

Excerpt:

Brand name products -- South Africa.

Available: Copies:

10.

The 22 immutable laws of branding

Ries, Al.

Format:

Books

Publication Date

2003 1999

Excerpt:

Brand name products -- Management.

Available: Copies:

11.

Tourism and sustainable community development

Hall, Derek R.

Format:

Books

Publication Date

2003 2000

Excerpt:

Central Portugal: A Benefit -- Segmentation Approach -- 19. Tourism Brand Attributes of the Alto Minho

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12.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

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