perception and learning -- Customer motivation -- Customer attitudes -- Personality and self

Motivation -- Goal-Setting Theory -- Reinforcement Theory -- Expectancy Theory of Motivation -- Equity Theory

-- Motivation through equity, expectancy, and goal setting -- Improving job performance with feedback and

. Foundations of Individual Behavior. Personality and Emotions. Basic Motivation Concepts. Motivation: From

. Delimitation ; Motivation ; A rhetoric of description -- Level of narration. Intermediate forms : indirect

, Control, and Motivation -- Conclusion: The Limits and Possiblities of Schooling.

management and motivation of others.