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25. 
Cover image for Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
customization, product development in entrepreneurial companies; Process strategy in product companies; Process
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26. 
Cover image for Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Quantitative data and advertising strategy development / Chris Forrest -- Analysis and interpretation in
Available: Copies:
28. 
Cover image for The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Economic development.
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29. 
Cover image for Advertising communications & promotion management
by 
Rossiter, John R.
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
Available: Copies:
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