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25. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
27. 
Cover image for Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
28. 
Cover image for Research methodology
by 
Welman, J. C. (Johannes Christiaan), 1959-2003.
Format: 
Books
Publication Date 
2005
Excerpt: 
Management -- Research -- Methodology.
Available: Copies:
29. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
30. 
Cover image for Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2003
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
Available: Copies:
32. 
Cover image for Research methodology for the business and administrative sciences
by 
Welman, J. C. (Johannes Christiaan), 1959-2003.
Format: 
Electronic Resources
Publication Date 
2002 2001
Excerpt: 
Management -- Research -- Methodology.
Available: Copies:
33. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
34. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2001
Excerpt: 
Research -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
35. 
Cover image for Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
Available: Copies:
36. 
Cover image for Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Industrial management -- Research.
Available: Copies:
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