by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
society: ethics, regulation, and social responsibility -- Advertising and the marketing process -- pt. 2
by
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format:
Books
Publication Date
2001
Excerpt:
Internet marketing : readings and online resources / Richardson, Paul, 1962-
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
Marketing : best practices / Czinkota, Michael R.
by
Johansson, Johny K.
Format:
Books
Publication Date
2000
Excerpt:
Global marketing : foreign entry, local marketing & global management / Johansson, Johny K.
by
David, Fred R.
Format:
Books
Publication Date
1999
Excerpt:
strategies: management issues -- Implementing strategies: marketing, finance/accounting, R & D, and CIS
by
Blackwell, Roger D.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/97025822-b.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html
Publisher description http://catdir.loc.gov/catdir/description/hc041/97025822.html
Format:
Books
Publication Date
1997
Excerpt:
Relationship marketing.
by
Lovelock, Christopher H.
Format:
Books
Publication Date
1996
Excerpt:
Services marketing / Lovelock, Christopher H.
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