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25.

Brands and branding South Africa 2014 : great brands helping make South Africa great.

Brands and Branding, South Africa.

Format:

Books

Publication Date

2014

Excerpt:

Brand name products -- South Africa.

Available: Copies:

26.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- Management.

Available: Copies:

27.

Designing brand identity : an essential guide for the whole branding team

Wheeler, Alina.

E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html

Format:

Books

Publication Date

2013

Excerpt:

Advertising -- Brand name products.

Available: Copies:

28.

The graphic designer's business survival guide

Daniels, Lawrence J., 1942-

E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426

Format:

Books

Publication Date

2013

Excerpt:

http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest

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29.

The brand book : how to build a profitable brand : fast, effectively and efficiently

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- South Africa -- Management.

Available: Copies:

30.

Brands & branding in South Africa 2013.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Brand name products -- South Africa.

Available: Copies:

31.

Media and society

O'Shaughnessy, Michael, 1951-

Format:

Books

Publication Date

2012

Excerpt:

name? Language and the social construction of reality -- Mediation and representation -- Texts

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32.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2012

Excerpt:

Brand name products.

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33.

How to set up & run a fashion label

Meadows, Toby.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=926147&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

structure -- What's in a name? -- Working from home v setting up a studio -- Jack-of-all-trades? -- Know

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34.

Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Europe -- Management.

Available: Copies:

35.

Brands & branding in South Africa 2012 : brands--the people's choice.

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- South Africa.

Available: Copies:

36.

The new strategic brand management : advanced insights and strategic thinking

Kapferer, Jean-Noël.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live

Format:

Books

Publication Date

2012

Excerpt:

Brand name products -- Management.

Available: Copies:

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