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Marketing communications : a brand narrative approach

Dahlén, Micael.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2010

Excerpt:

Marketing communications : a brand narrative approach / Dahlén, Micael.

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Guerrilla advertising : unconventional brand communication

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

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Brand South Africa : alive with possibilities.

International Marketing Council of South Africa.

Format:

Books

Publication Date

2002

Excerpt:

Brand South Africa : alive with possibilities. International Marketing Council of South Africa.

Available: Copies:

Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html
Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm

Format:

Books

Publication Date

2004

Excerpt:

The new strategic brand management : creating and sustaining brand equity long term / Kapferer

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The analysis of the Sophiatown brand development

Young, Alicia.

Format:

Manuscript

Publication Date

2015

Excerpt:

The analysis of the Sophiatown brand development / Young, Alicia.

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Advertising media planning : a brand management approach / Kelley, Larry D., 1955-

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U R a brand : how smart people brand themselves for business success

Kaputa, Catherine, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html

Format:

Books

Publication Date

2005

Excerpt:

U R a brand : how smart people brand themselves for business success / Kaputa, Catherine, 1948-

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Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

Brand management : a theoretical and practical approach / Riezebos, H. J., 1960-

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10.

An investigation on you tube and brand partnerships

Keightley, Cara Jayne.

Format:

Manuscript

Publication Date

2015

Excerpt:

An investigation on you tube and brand partnerships / Keightley, Cara Jayne.

Available: Copies:

11.

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Govender, Levania.

Format:

Manuscript

Publication Date

2016

Excerpt:

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand / Govender

Available: Copies:

12.

An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equity

Davis, Nivenia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Exploratory study determine how Mr Price used bloggers to produce branded content to build brand

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