evidence -- Marketing planning, implementation and control -- Marketing metrics-- International marketing

What is IMC-- Managing IMC-- Barriers of effective IMC-- Indentifying IMC-- IMC strategic planning

marketing -- 02 Planning a digital marketing strategy -- 03 Digital marketing campaigns -- 04 Accountability

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

-- Developing project proposals -- Part II: Planning, performing, and controlling a project -- Defining scope

Strategic planning.

Strategic planning.

for advanced undergraduate and postgraduate students of Strategic Brand Management, Marketing Planning

Strategic planning.

robust framework for brand planning, identity, channel selection and measuring the effectiveness of

evidence -- Marketing planning, implementation and control -- People, process and physical evidence

social media -- Social media marketing strategy -- Tactical planning and execution -- Social community