Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

: public relations, sponsorship, and corporate advertising.

promotion -- 17. Public relations, publicity, and corporate advertising -- 18. Personal selling -- Part Six

customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet

Public relations.

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

write for the media - journalists and public relations professionals alike. It challenges writers to

Joost Elffers -- Planning as public relations / Henry Mintzberg -- Brinkmanship in business / Bruce

-- Integrated marketing communication strategy -- Advertising, sales promotion, and public relations -- Personal

History after apartheid : visual culture and public memory in a democratic South Africa / Coombes

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail