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25.

Wikinomics : how mass collaboration changes everything

Tapscott, Don, 1947-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017615506&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

=service&doc_library=BVB01&doc_number=017615506&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

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26.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

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Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001

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27.

The conscience of a liberal

Krugman, Paul R.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016334160&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz275755223inh.htm

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Books

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2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0726/2007034334.html">http://catdir

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28.

Marketing research

Aaker, David A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html

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Books

Publication Date

2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001

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29.

Introduction to film studies

Nelmes, Jill, 1954-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026119.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015715381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://media.obvsg.at/AC05943479-1001

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2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015715381&line_number=0001

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30.

Online marketing : a customer-led approach

Gay, Richard.

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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2007

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001

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31.

The French romantics : literature and the visual arts, 1800-1840

Wakefield, David (David F.)

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://tocs.kubikat.org/rco/b00/332/b00332078m-toc.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz270600590inh.htm

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2007

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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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32.

Marketing research : tools & techniques

Bradley, Nigel, 1958-

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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA

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2007 2006

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002

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33.

Mapping ICT access in South Africa

Tlabela, Kholadi.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017129718&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2007325911-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0730/2007325911-d.html

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Publication Date

2007

Excerpt:

=service&doc_library=BVB01&doc_number=017129718&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>

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34.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

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Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2006

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001

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35.

Gender trouble : feminism and the subversion of identity

Butler, Judith, 1956-

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View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip067/2006003260.html

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Publication Date

2006 1999

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015403816&line_number=0001

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36.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

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Publication Date

2006

Excerpt:

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

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