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Brand metrics measuring brand efficacy along the customer journey

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Brand metrics measuring brand efficacy along the customer journey Kall, Jacek VerfasserIn.

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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Make your brand matter : experience-driven solutions to capture customers and keep them loyal /

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The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

Crabtree, Amy-Sue

Format:

Manuscript

Publication Date

2017

Excerpt:

The impact of brand presence at music festivals a consumer perspective on what works and what

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Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Gin

Hunn, Kendra

Format:

Manuscript

Publication Date

2017

Excerpt:

Setting sights on building a strong brand key insights from the South African gin trend a case

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Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and

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How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Hartzer, Tegan

Format:

Manuscript

Publication Date

2017

Excerpt:

How customer service impacts brand loyalty in the Durban privately owned restaurant industry /

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Creating a brand identity : a guide for designers

Slade, Catharine, author.

Format:

Books

Publication Date

2016

Excerpt:

Creating a brand identity : a guide for designers / Slade, Catharine, author.

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Power brands : measuring, making, and managing brand success

Perrey, Jesko, author.

Format:

Regular print

Publication Date

2015

Excerpt:

Power brands : measuring, making, and managing brand success / Perrey, Jesko, author.

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You branding : reinventing your personal identity as a successful brand

Cijo, Mark, author.

Format:

Books

Publication Date

2014

Excerpt:

You branding : reinventing your personal identity as a successful brand / Cijo, Mark, author.

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10.

The brand book : how to build a profitable brand : fast, effectively and efficiently

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

The brand book : how to build a profitable brand : fast, effectively and efficiently / Oosthuizen

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11.

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadership

Chohan, Humaira.

Format:

Manuscript

Publication Date

2013

Excerpt:

Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the

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12.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

Strategic brand management : building, measuring, and managing brand equity / Keller, Kevin Lane

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