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1.

Cover image for The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

The art of branding : a cross-country comparative study of two contemporary art galleries

by

Vermeer, Clarissa.

Format:

Manuscript

Publication Date

2013

Excerpt:

Art museums -- South Africa -- Marketing.

Available: Copies:

2.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

by

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

3.

Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

by

Van der Meulen, Warren.

Format:

Manuscript

Publication Date

2013

Excerpt:

Cigarettes -- South Africa -- Marketing.

Available: Copies:

4.

The brand book : how to build a profitable brand : fast, effectively and efficiently

by

Oosthuizen, Thomas Henry.

Format:

Books

Publication Date

2013

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

5.

Cover image for The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

6.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

7.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing

Available: Copies:

8.

Cover image for Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

by

Naidoo, Marisha.

Format:

Manuscript

Publication Date

2012

Excerpt:

Marketing research -- South Africa.

Available: Copies:

9.

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

by

Khumalo, Zama.

Format:

Manuscript

Publication Date

2012

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

10.

Cover image for An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccer

by

Dhai, Mahomed.

Format:

Manuscript

Publication Date

2012

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

11.

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of media

by

Denny, Lincon.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

12.

Cover image for Applied strategic marketing

Applied strategic marketing

Applied strategic marketing

by

Jooste, C. J. (Christiaan Johannes), 1947-

Format:

Books

Publication Date

2012

Excerpt:

Marketing -- South Africa -- Management.

Available: Copies:

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Library: VEGA Durban

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Author

(6)

Advertising Media Association of South Africa.

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(4)

(3)

Independent Institute of Education. Vega School

(3)

Affinity Advertising and Publishing.

(2)

Cunningham, Nicole author.

(2)

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Rousseau, Deon.

(2)

Strydom, J. W. (Johan Wilhelm), 1952-

(2)

Van Heerden, Neels, 1957-

(2)

Van Heerden, Neels, 1957- editor.

(2)

Alcock, GG, author.

(1)

Arndt, Jasmine Star.

(1)

Black, P. A. (Philip A.)

(1)

(1)

Boshoff, Christo.

(1)

(1)

Burgess, Steven M.

(1)

Burnett, Michael

(1)

Cant, M. C. (Michael Colin), 1957-

(1)

Colville, Sarah.

(1)

Cook, Gordon, 1948-

(1)

(1)

(1)

(1)

(1)

Global Art Information (South Africa)

(1)

Goddard, Simon.

(1)

Gopaul, Melanie.

(1)

(1)

Hartzenberg, Trudi.

(1)

(1)

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

Institute of Marketing Management (South Africa)

(1)

Ioannou, Sophia.

(1)

(1)

James, Christopher.

(1)

(1)

(1)

(1)

Lamb, Charles W.

(1)

Libury, Steven.

(1)

Liebenberg, Gia.

(1)

(1)

Macdonald, Tracy

(1)

Machado, Ricardo, 1954-

(1)

Machado, Ricardo.

(1)

Monks, Erin Kate.

(1)

Morris, Michael, 1959-

(1)

Muhlberg, Hans.

(1)

Muller, Gordon, 1952-

(1)

Myers, Abbey-Jessica.

(1)

Naidoo, Marisha.

(1)

(1)

Oosthuizen, Thomas Henry.

(1)

Parumasur, Sanjana Brijball, editor.

(1)

Piccione, Chanel.

(1)

Roberts-Lombard, Mornay, editor.

(1)

Sadler, Eamonn.

(1)

Simpson, John, 1943 September 17-

(1)

(1)

Standish, Barry, 1954-

(1)

Steffen, Katharina.

(1)

Stoltz, Amanda.

(1)

Stricker, Bradley.

(1)

Taylor, Kimberley

(1)

Van Rooyen, Rob.

(1)

Van der Meulen, Warren.

(1)

Vermeer, Clarissa.

(1)

Whiting, Taryn Louise.

(1)

Format

(43)

(18)

(4)

Electronic Resources

(1)

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

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(66)

Shelf Location

On-Shelf Student

Reference Material

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Publication Date

Subject

(19)

Branding (Marketing)

(18)

Branding (Marketing) -- South Africa.

(12)

Marketing -- South Africa -- Management.

(12)

Advertising -- South Africa.

(11)

Marketing -- South Africa.

(10)

(10)

(9)

Consumers' preferences -- South Africa.

(6)

Marketing research -- South Africa.

(6)

Mass media -- South Africa.

(6)

(6)

Marketing -- Management.

(5)

Advertising media planning -- South Africa.

(4)

Brand name products -- South Africa.

(4)

Consumer behavior -- South Africa.

(4)

Mass media and business -- South Africa.

(4)

Branding (Marketing) -- South Africa -- Durban.

(3)

Consumers -- South Africa.

(3)

Internet marketing -- South Africa.

(3)

Advertising media planning.

(2)

Brand name products.

(2)

Consumer behavior.

(2)

(2)

Customer relations.

(2)

Fashion merchandising -- South Africa.

(2)

Marketing -- South Africa -- Case studies.

(2)

Marketing research.

(2)

Mass media and business.

(2)

Natural foods -- Marketing.

(2)

Sales management.

(2)

Students as consumers -- South Africa.

(2)

Success in business -- South Africa.

(2)

Success in business.

(2)

Target marketing.

(2)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Awards -- South Africa.

(1)

Advertising -- Brand name products -- South Africa.

(1)

Advertising -- Brand name products.

(1)

Art -- Awards -- South Africa -- Directories.

(1)

(1)

Art -- Competitions -- South Africa -- Directories.

(1)

Art -- Competitions.

(1)

Art -- Marketing.

(1)

Art -- South Africa -- Directories.

(1)

Art -- South Africa -- Marketing -- Directories.

(1)

Art museums -- South Africa -- Directories.

(1)

Art museums -- South Africa -- Marketing.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Consumer Behaviour -- Research -- South Africa

(1)

Brand Luxury Cars -- Research

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand equity -- Research -- South Africa

(1)

Brand name products -- Management.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Branding (Marketing) -- Awards -- South Africa.

(1)

Branding (Marketing) -- Case studies.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Chase Software.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing.

(1)

Consumer behavior -- South Africa -- Durban.

(1)

Consumer protection -- South Africa.

(1)

Consumers -- Research.

(1)

Corporations -- South Africa.

(1)

Cosmetics industry -- South Africa.

(1)

(1)

Durban (South Africa)

(1)

(1)

(1)

Handicraft -- South Africa -- Durban.

(1)

Informal sector (Economics) -- South Africa -- Anecdotes.

(1)

Informal sector (Economics) -- South Africa.

(1)

Internet marketing.

(1)

(1)

(1)

Marketing -- Decision making.

(1)

Marketing channels -- Management.

(1)

Marketing channels -- South Africa -- Management.

(1)

Marketing channels -- South Africa.

(1)

Marketing rsearch -- South Africa.

(1)

Music trade -- South Africa -- Durban.

(1)

Neighborhoods -- South Africa.

(1)

Physical distribution of goods -- Management.

(1)

Physical distribution of goods -- South Africa -- Management.

(1)

(1)

Sales management -- South Africa.

(1)

Sales promotion -- South Africa.

(1)

Sales promotion.

(1)

Small business -- South Africa -- Anecdotes.

(1)

Small business -- South Africa -- Management.

(1)

Small business -- South Africa.

(1)

Soccer -- South Africa.

(1)

South Africa -- Economic conditions.

(1)

Special events -- Marketing.

(1)

Special events -- South Africa -- Management.

(1)

Special events -- South Africa -- Planning.

(1)

Strategic planning.

(1)

Street entertainers -- South Africa -- Durban.

(1)

Südafrika (Staat)

(1)

Teenage consumers -- South Africa -- Durban.

(1)

Telemarketing -- South Africa.

(1)

(1)

Three Cities Hospitality Group.

(1)

(1)

Tourism -- Encyclopedias.

(1)

Tourism -- South Africa.

(1)

(1)

Tourisme -- Encyclopédies.

(1)

(1)

Trademarks -- Law and legislation -- South Africa -- Popular works.

(1)

Trademarks -- Law and legislation.

(1)

Turismo -- enciclopédia -- língua inglesa.

(1)

(1)

Verkooptechnieken.

(1)

Web sites -- Marketing.

(1)

Web sites -- South Africa -- Marketing.

(1)

(1)

Young consumers -- South Africa.

(1)

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