embrace triple-bottom line optimization, stakeholder value optimization, ethical decision-making and

consumers -- 13. Consumer decision models -- 14. Consumerism and consumers as citizens -- 15. Changes in

's influence on marketing -- Understanding consumer decision-making -- Analysing the competitive situation

/ Louise Kretzschmar -- Classical ethical theories / Deon Roussouw -- Ethical decision making / Paul

. Characteristics of tourism marketing -- PART II: Gathering information for decision making -- The tourism

decision making under uncertainty -- Asymmetric information -- Government and business -- Global business.

Communication and consumer behavior -- Part IV Social and cultural settings -- Part V Consumer decision-making

Fundamental concepts -- Costing systems -- Budgets -- Decision making.

Marketing -- Decision making.

Decision making.

part of the decision-making process. This change, combined with developments in technology, means that

Introduction to services marketing -- The management of service quality -- Customer decision-making