discipline, from media relations and content creation through to social media and influencer marketing

-step writing process -- Part 3. Digital, social, and visual media -- Part 4. Brief messages -- Part 5. Reports

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

-- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

marketing and social media -- 13. Sport marketing implementation and control.

- Substantial revisions throughout, including new content on: o Social media and social CRM o Big data and

Mass media -- Law and legislation -- South Africa.

engage in effective business communication. Social media and new communication forms, however, come with

engage in effective business communication. Social media and new communication forms, however, come with