features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by

Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and Ethics

1.Perspectives on Marketing research--2. Research Ethics--3.Overview of the Marketing research

data analysis -- Validity and reliability -- Ethics in research -- Limitations, delimitations and

-- Editing audio and video -- Law and the media -- Ethics.

-- The ethics and politics of social research -- Part 2. The structuring of inquiry : quantitative and

economies -- Brands on the defensive : ethics and regulation for advertising. Brands and ethics -- Ethics

-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics

-- 8.1 Introduction -- 8.2 Ethics: general principles -- 8.3 Research ethics

contemporary issues related to business ethics, systems, psychodynamics, engagement, performance excellence

styles of research -- The participants: sampling and ethics -- Methods of collecting data -- Analysing

/ Framing the research / Literature review / Ethics / Judging the quality of educational research / Write or