Search Results for Advertising campaigns.

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58 Results Found

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25.

Environment, media and communication

Hansen, Anders, 1957-

Format:

Books

Publication Date

2010

Excerpt:

environmental issues or campaigns. The book finishes with an examination of the key approaches and models used

Available: Copies:

26.

The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008040118.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0901/2008040118-d.html

Format:

Books

Publication Date

2009

Excerpt:

The king of Madison Avenue : David Ogilvy and the making of modern advertising / Roman, Kenneth.

Available: Copies:

27.

Ads to icons : how advertising succeeds in a multimedia age

Springer, Paul.

Format:

Books

Publication Date

2009

Excerpt:

Advertising campaigns -- Case studies.

Available: Copies:

28.

Advertising and the mind of the consumer : what works, what doesn't, and why.

Sutherland, Max.

Format:

Books

Publication Date

2008

Excerpt:

Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.

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29.

Persuasive messages : The Process of Influence

Benoit, William L.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html

Format:

Books

Publication Date

2008

Excerpt:

-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising

Available: Copies:

30.

All you need is a good idea! : how to create marketing messages that actually get results

Heyman, Jay H., 1939-

Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html

Format:

Books

Publication Date

2008

Excerpt:

Advertising.

Available: Copies:

31.

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

Levinson, Jay Conrad.

Format:

Books

Publication Date

2008

Excerpt:

Advertising campaigns.

Available: Copies:

32.

Alek : Sudanese refugee to international supermodel

Wek, Alek.

Format:

Books

Publication Date

2007

Excerpt:

model in hip advertising campaigns, she is working the runways for the world's leading designers. But

Available: Copies:

33.

Encyclopedia of major marketing campaigns. volume 2

Riggs, Thomas, 1963-

Format:

Books

Publication Date

2007

Excerpt:

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

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34.

Permission marketing

Godin, Seth.

Format:

Books

Publication Date

2007 1999

Excerpt:

Advertising campaigns.

Available: Copies:

35.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

Advertising campaigns.

Available: Copies:

36.

Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.

Available: Copies:

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