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37. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
McQuail's mass communication theory / McQuail, Denis.
Available: Copies:
38. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis
Available: Copies:
39. 
Cover image for Essential thinking skills
Essential thinking skills
Essential thinking skills
by 
Du Toit, Andrew P. (Andrew Pieter), 1940-
Format: 
Books
Publication Date 
1995
Excerpt: 
Content analysis (Communication)
Available: Copies:
40. 
Cover image for Basic content analysis
Basic content analysis
by 
Weber, Robert Philip.
Format: 
Books
Publication Date 
1990
Excerpt: 
Content analysis (Communication)
Available: Copies:
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