Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

A study of brand memorability and engagement at the South African music festival Oppikoppi

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign

South African political parties, manifestos and branding : an explorative study

The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburg

Public ownership of icons : Nelson Mandela as a case study

Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brand

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africa

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg