Principles of marketing : global and southern African perspectives / Kotler, Philip.

Architecting experience : a marketing science and digital analytics handbook / Wheeler, Scot R.

Guerrilla marketing for nonprofits : 250 tactics to promote, recruit, motivate, and raise more

Internet marketing : building advantage in the networked economy / Mohammed, Rafi.

Ad news : Australia's marketing, advertising and media bi-weekly.

resource management and the SA labour legislative framework -- Marketing management -- Financial management

business-- 6The business model and the business plan: visualising the dream-- 7The marketing plan-- 8The

in Off-Price Home Accessories and Apparel Retailing -- IKEA's International Marketing Strategy in

Production and Supply Chain Management -- Global Marketing and Business Analytics -- Global Human Resource

projections for startups ; Developing networks ; Navigating legal and IP issues ; Marketing and pitching your

-- Community approaches -- Social marketing -- Policy change and health -- Part 4: Interventions to Prevent

: visualising the dream -- 7. The marketing plan -- 8. The organisational plan: teams, legal structures