Consumers -- Attitudes.

consumers. Known as the "gold standard" for research methods, the text delivers a comprehensive

The social media environment -- Social consumers -- Network structure and group influences in

Consumer behavior.

marketing is most effective when integrated into a multi-channel campaign that not only educates consumers

Consumer behavior.

Consumer behaviour. Sethna, Zubin, author.

Consumer profiling -- Data processing.

Consumer behavior / Schiffman, Leon G., author.

Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation

-- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a

An exploration of consumer tribes and their role in strategic brand communication / Cressy