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1. 
Cover image for Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Exploring public relations : global strategic communication / Tench, Ralph, author.
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2. 
Cover image for Practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2017
Excerpt: 
/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics
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by 
Robbins, Stephen P., 1943- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
behaviour ; Understanding work teams ; Communication ; Leadership ; Power and politics ; Conflict and
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4. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
psychological findings on the impact of advertising, and discusses the research in the context of recent
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by 
Swanepoel, Hennie, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Communication in community development -- South Africa.
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6. 
Cover image for Mass communication theory : foundations, ferment, and future
by 
Baran, Stanley J., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Mass communication theory : foundations, ferment, and future / Baran, Stanley J., author.
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7. 
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Corporate communication : a guide to theory & practice / Cornelissen, Joep, author.
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by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7
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9. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication: the spoken word -- Business communication -- Television and video technology -- Direct
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10. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
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11. 
Cover image for Sustainability, participation & culture in communication theory and praxis
by 
Servaes, Jan, 1952- editor.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
Sustainability, participation & culture in communication theory and praxis / Servaes, Jan, 1952
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