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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Bendle, Neil T. Marketing metrics : the manager's guide to measuring marketing performance.

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The impact of technology on branding

Myers, Brady Hudson.

Format:

Manuscript

Publication Date

2016

Excerpt:

Online Marketing

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing management / Kotler, Philip, author.

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The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

students, as well as researchers and lecturers in social psychology, marketing, and communications. It is

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Advertising media planning : a brand management approach

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Excerpt:

Marketing.

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Principles of marketing / Kotler, Philip (Philip J.), 1931-

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Social media marketing

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Excerpt:

Social media marketing / Tuten, Tracy L., 1967- author.

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Social media explained : untangling the world's most misunderstood business trend

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Excerpt:

Online social networks.

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10.

Fashion Branding and Consumer Behaviors : Scientific Models

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Branding (Marketing)

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11.

The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

The best digital marketing campaigns in the world II / Ryan, Damian, author.

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12.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

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