business -- 4. The business environment -- 5. Corporate social responsibility -- 6. Introduction to general

Consumer behaviour : South African psychology and marketing applications / Mpinganjira, Mercy.

in China and the developing world, social media and online marketing strategies, technology

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

Introduction to marketing / McDaniel, Carl, Jr., 1941-

Consumer Effort -- Post-Decision Processes -- The Consumer's Culture -- Consumer Diversity -- Social Class

Principles of marketing / Kotler, Philip.

-business -- Technology in e-business -- Social and behavioural issues -- Ethical and regulatory issues -- pt. 2. The

Arthur Smith -- Environmental and social benchmarking / Melinda Watt and Ben Bayada -- Water requirements

Integrated marketing communications / Ouwersloot, Hans.

facilities -- Airport competition and the role of airport marketing -- The economic and social impact of

Principles of marketing / Kotler, Philip.