The authors provide a baseline level of knowledge for success in industry and preparation for

cultivate emotionally intelligent behavior for success both inside and outside of the classroom. Through 13

brand -- Managing brand portfolios -- Managing brands for success over time -- Managing a brand across

information about legal compliance, risk management, financial control, and how to evaluate the success of an

critical part to management success."--Publisher's website.

future and you -- Globalization and the future of hospitality -- Building for success.

environment, and all elements of success: technology, processes, and people. This edition adds detailed new

brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands

) -- Case study: London Ambulance Service-from failure to success -- Conclusion -- Key learning points

further thoughts -- Learning objectives -- Introduction -- Critical success factors of product development

Opportunities and Rewards -- Small Business Ethics: A Key to Long-Term Success -- Small Business Entrepreneurs

Fashion entrepreneur' runaway to success -- Opportunities in the fashion and creative industries