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50. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Media characteristics -- The Internet and interactivity -- Media planning -- Building the brand: product
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51. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2008
Excerpt: 
memory -- The structure of the brain -- Neurons: the building blocks of the brain -- Learning and emotion
Available: Copies:
52. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
, building a successful brand, and, in turn, achieving business success." "Using studies of failed
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by 
Wachtmeister, Jesper.
Format: 
Video disc
Publication Date 
2003
Excerpt: 
Documentary about modern Japanese architecture, and its impact on the Nordic building tradition
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