Search Results for Consumer Behavior.

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Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

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Books

Publication Date

2001

Excerpt:

and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The

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Principles of marketing

Kotler, Philip.

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Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

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Consumer behaviour

Schiffman, Leon G.

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Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

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Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

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Books

Publication Date

2001

Excerpt:

Consumer behavior.

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Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Blackwell, Roger D.

Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html

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Books

Publication Date

2001

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Consumer behavior -- United States.

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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

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Books

Publication Date

2001

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Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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The structure of economics : a mathematical analysis

Silberberg, Eugene.

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Books

Publication Date

2001

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consumer theory -- Intertemporal choice -- Behavior under uncertainty -- Maximization with inequality and

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Why we buy : the science of shopping

Underhill, Paco.

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Books

Publication Date

2000

Excerpt:

Consumer behavior.

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Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The

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10.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

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Books

Publication Date

2000

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Consumer behavior -- History -- 20th century.

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11.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

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Books

Publication Date

2000

Excerpt:

marketing -- Marketing research and information systems -- Consumer behavior -- Business

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12.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

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Books

Publication Date

2000

Excerpt:

Consumer behavior.

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