Search Results for Consumer behavior.

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Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

Internet marketing -- Shopping agents and consumer behavior -- Internet marketing communications

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Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html

Format:

Books

Publication Date

2001

Excerpt:

Consumers' preferences.

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Consumer behaviour

Schiffman, Leon G.

Format:

Books

Publication Date

2001

Excerpt:

Consumer behaviour / Schiffman, Leon G.

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Emotional decisions : tradeoff difficulty and coping in consumer choice

Luce, Mary Frances, 1967-

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Books

Publication Date

2001

Excerpt:

Consumer behavior.

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The structure of economics : a mathematical analysis

Silberberg, Eugene.

Format:

Books

Publication Date

2001

Excerpt:

consumer theory -- Intertemporal choice -- Behavior under uncertainty -- Maximization with inequality and

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Marketing management : knowledge and skills

Peter, J. Paul.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html

Format:

Books

Publication Date

2001

Excerpt:

and Systems for Decision Making. Consumer Behavior. Organizational Buying. Market Segmentation. The

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Principles of marketing

Kotler, Philip.

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Electronic Resources

Publication Date

2001

Excerpt:

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

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Why we buy : the science of shopping

Underhill, Paco.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

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Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Consumer Behavior -- The Major Factors Influencing Buyer Behavior -- The Buying Decision Process -- The

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10.

Commitment-led marketing : the key to brand profits is in the customer's mind

Hofmeyr, J. H. (Jan H.)

Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html

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Books

Publication Date

2000

Excerpt:

Consumer behavior.

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11.

The why of consumption : contemporary perspectives on consumer motives, goals and desires

Mick, David Glen.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior.

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12.

The soul of the new consumer : authenticity -- what we buy and why in the new economy

Lewis, David, 1942-

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior -- History -- 20th century.

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