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Managing e-commerce

Botha, J. A. R. (Johan Abraham Reinart), 1953-

Format:

Books

Publication Date

2004

Excerpt:

Internet advertising.

Available: Copies:

Design your own : e-shop : creating and promoting successful small business sites

Holzschlag, Molly E.

Format:

Books

Publication Date

2004

Excerpt:

Internet advertising.

Available: Copies:

Electronic commerce 2004 : a managerial perspective

Turban, Efraim.

Format:

Books

Publication Date

2004

Excerpt:

-marketplaces : structure, mechanisms, economics, and impacts -- -- pt. 2. Internet consumer retailing -- 3. Retailing in

Available: Copies:

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

Internet marketing -- Africa, Southern.

Available: Copies:

Epica. Book 17, Europe's best advertisting

Rawlins, Andrew. editor.

Format:

Books

Publication Date

2004

Excerpt:

Epica. Book 17, Europe's best advertisting / Rawlins, Andrew. editor.

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Media now : understanding media culture and technology

Straubhaar, Joseph D.

Format:

Electronic Resources

Publication Date

2004

Excerpt:

: who shall rule the Internet? -- Media and culture : let the Internet rule itself?

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Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

Books

Publication Date

2004

Excerpt:

-- Public relations in developing countries -- Video, DVD, CD-ROM and the Internet -- Seminars, conferences

Available: Copies:

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes

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The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

The future of advertising : new media, new clients, new consumers in the post-television age /

Available: Copies:

10.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003283016.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003283016.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003283016.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising agencies -- Management.

Available: Copies:

11.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98808
MyiLibrary http://www.myilibrary.com?id=34508
OverDrive https://www.overdrive.com/search?q=F252D735-44F5-4A7A-80B5-6E26FE13926F

Format:

Electronic Resources

Publication Date

2003

Excerpt:

Advertising agencies -- Management.

Available: Copies:

12.

Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

central pivot -- 7. The role of design in brand development -- 8. The role of advertising and the Internet

Available: Copies:

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