The Arab world unbound : tapping into the power of 350 million consumers

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Africa rising : how 900 million African consumers offer more than you think

Faith-based marketing : the guide to reaching 140 million Christian consumers

Does ethics have a chance in a world of consumers?

Psychology & marketing.

Psychology & marketing.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Measuring consumer attitude towards Lays Stax