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25. 
Cover image for Exploring public relations
Exploring public relations
by 
Tench, Ralph, author.
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=538709
Format: 
Books
Publication Date 
2014
Excerpt: 
technologies on PR as well as updated case studies and examples throughout the book to engage students of this
Available: Copies:
26. 
Cover image for Gender and public relations : critical perspectives on voice, image and identity
Gender and public relations : critical perspectives on voice, image and identity
by 
Daymon, Christine, editor of compilation.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a
Available: Copies:
27. 
Cover image for Corporate communication : a guide to theory & practice
Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
PR.
Available: Copies:
29. 
Cover image for Economic and management research.
Economic and management research.
Format: 
Books
Publication Date 
2013
Excerpt: 
Oxford ; Oxford Un. Pr., 2013
Available: Copies:
30. 
Cover image for The public relations strategic toolkit : an essential guide to successful public relations practice
The public relations strategic toolkit : an essential guide to successful public relations practice
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr
Available: Copies:
31. 
Cover image for Health and medical public relations
Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
? -- Stockholm Accords -- What is health and medical PR? -- 2.Health and medical PR sectors -- The five
Available: Copies:
32. 
Cover image for The plugged-in professor : tips and techniques for teaching with social media
The plugged-in professor : tips and techniques for teaching with social media
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H
Available: Copies:
33. 
Cover image for Thought leadership : prompting businesses to think and learn
Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication
Available: Copies:
34. 
Cover image for Emarketing excellence : planning and optimizing your digital marketing
Emarketing excellence : planning and optimizing your digital marketing
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
building -- 7.1.Introduction to traffic building -- 7.2.Search engine marketing -- 7.3.Online PR -- 7.4
Available: Copies:
35. 
Cover image for Essentials of marketing
Essentials of marketing
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
Available: Copies:
36. 
Cover image for Managing corporate communication : a cross-cultural approach
Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
are more powerful? -- The power of the PR `manager' -- Power and functional specialization -- Powerful
Available: Copies:
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