Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brand

Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburg

Bubbling under : could township tech be the 'new kwaito'?

Silence as a crisis communications strategy on social media

Beyond celebrity endorsement

The psychological influence of Instagram on young women

The evolution of black branding and the death of brand loyalty

The employee influence on the brand equity of small service firms

An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity

Can FNB's recent success in customer service be applied in Vodacom South Africa?

Reputation management and brand equity in public high schools within the Gauteng province : an investigation

Developing a methodology for ludology