by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
The fundamentals of creative advertising / Burtenshaw, Ken.
by
Newsom, Doug.
Format:
Books
Publication Date
2011
Excerpt:
-- Conclusions -- Exercises -- Chapter 5: Public relations planning process -- 1: Review, revise and affirm the
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
Advertising -- South Africa.
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
Integrated marketing communications in advertising and promotion / Shimp, Terence A.
by
Young, Antony, 1964-
Format:
Books
Publication Date
2010
Excerpt:
Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-
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