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1. 
Cover image for Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement
Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement
Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement
by 
Uys, Anna.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to
Available: Copies:
2. 
Cover image for True food : an exploratory study of organic consumers in Cape Town
True food : an exploratory study of organic consumers in Cape Town
True food : an exploratory study of organic consumers in Cape Town
by 
De Villiers, Simone.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
True food : an exploratory study of organic consumers in Cape Town / De Villiers, Simone.
Available: Copies:
4. 
Cover image for Convergent journalism : an introduction, writing and producing across media
Convergent journalism : an introduction, writing and producing across media
by 
Filak, Vincent F., editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
. Filak -- The consumer comes first / Vincent F. Filak -- Right tool, right job / Vincent F. Filak -- Tell
Available: Copies:
5. 
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Independent Institute of Education. Vega School of Brand Leadership.
Available: Copies:
6. 
Cover image for The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
The feasibility of crisis management : a study of consumer perception and its impact on crisis management
by 
De Canha, Justin D. C.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The feasibility of crisis management : a study of consumer perception and its impact on crisis
Available: Copies:
7. 
Cover image for How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?
by 
Dunn, Emanuela Enrica Samara.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
How does the use of religion as a shock tactic within advertising affect the consumer's perception
Available: Copies:
8. 
Cover image for Social media and best practice : the consumer-brand relationship
Social media and best practice : the consumer-brand relationship
Social media and best practice : the consumer-brand relationship
by 
Maw, Yan Aung.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Social media and best practice : the consumer-brand relationship / Maw, Yan Aung.
Available: Copies:
9. 
Cover image for An analysis of how brand reputation affects female consumer choice of cigarette brands
An analysis of how brand reputation affects female consumer choice of cigarette brands
An analysis of how brand reputation affects female consumer choice of cigarette brands
by 
Theron, Candice.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
An analysis of how brand reputation affects female consumer choice of cigarette brands / Theron
Available: Copies:
10. 
Cover image for Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students
Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students
Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students
by 
Sokanyile, Zimkhitha.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Fashion involvement and social identity of young adult consumers : an explorative study of Cape
Available: Copies:
11. 
Cover image for The effects of sensory branding on consumer purchase intent
The effects of sensory branding on consumer purchase intent
The effects of sensory branding on consumer purchase intent
by 
Dickens, Brooke.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
The effects of sensory branding on consumer purchase intent / Dickens, Brooke.
Available: Copies:
12. 
Cover image for Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
by 
Hendricks, Erin.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /
Available: Copies:
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