Search Results for Brand

Select an Action

43 Results Found

1 2 3 4

000000000000IIE

Art & copy

Pray, Doug, director.

Format:

Video disc

Publication Date

2010 2009

Excerpt:

harder -- Brand personality -- Moving people -- Art or pollution -- Launch -- Credits.

Available: Copies:

Principles of advertising & IMC

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Marketing -- Management.

Available: Copies:

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated marketing communications -- Corporate image and brand management -- Buyer behaviors

Available: Copies:

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

communication and machine persuasion : a new paradigm for source effects? / Thomas F. Stafford -- Brand recall

Available: Copies:

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

marketing focus -- 6. Projecting the right image -- 7. Establishing your position and brand -- 8. Getting

Available: Copies:

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Overview of integrated marketing communications -- The marketing communications process and brand

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- Appendix: The Hallmark brand insistence IMC campaign.

Available: Copies:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Branding and Your Brand Asset Assessment Newspaper and Magazine Advertising Selecting Print Media

Available: Copies:

10.

Beyond disruption : changing the rules in the marketplace

Dru, Jean-Marie.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html

Format:

Books

Publication Date

2002

Excerpt:

Introduction / Seven Disruption Stories -- America, the Disruptive Brand / Disruptive Organizations

Available: Copies:

11.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Brand name products.

Available: Copies:

12.

The ultimate secrets of advertising

Jones, John Philip.

Format:

Books

Publication Date

2002

Excerpt:

, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long

Available: Copies:

Select an Action

1 2 3 4

	{displayName}	{count}
{error}