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25.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

-- The creative side of advertising -- Copywriting -- Design and production -- Direct-response marketing

Available: Copies:

26.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct

Available: Copies:

27.

The future of advertising : new media, new clients, new consumers in the post-television age

Cappo, Joe.

Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html

Format:

Books

Publication Date

2003

Excerpt:

advertising with direct marketing via transactional TV, and marketing traditionally youth-oriented products to

Available: Copies:

28.

Contemporary advertising

Arens, William F.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

The McGraw-Hill/Irwin series in marketing

Available: Copies:

29.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

Advertising. 14. Direct-Response Marketing -- Pt. V. Integrating Marketing Communication Elements. 15

Available: Copies:

30.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Direct marketing.

Available: Copies:

31.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Marketing and Advertising Strategies. 4. Marketing and Consumer Behavior: The Foundations of Advertising. 5

Available: Copies:

32.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Direct marketing.

Available: Copies:

33.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

McGraw-Hill series in marketing.

Available: Copies:

34.

Promotional strategy : managing the marketing communications process

Engel, James F.

Format:

Books

Publication Date

1994

Excerpt:

Promotional strategy : managing the marketing communications process / Engel, James F.

Available: Copies:

35.

Ogilvy on advertising

Ogilvy, David, 1911-1999.

Publisher description http://catdir.loc.gov/catdir/description/random0414/84040525.html

Format:

Books

Publication Date

1985 1983

Excerpt:

-to-business advertising -- Direct mail, my first love and secret weapon -- Advertising for good causes -- Competing with

Available: Copies:

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