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1.

Cover image for Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

2.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Communication in marketing.

Available: Copies:

3.

Cover image for Advertising, promotion and other aspects of integrated marketing communications

Advertising, promotion and other aspects of integrated marketing communications

Advertising, promotion and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Communication in marketing.

Available: Copies:

4.

Guerrilla advertising : unconventional brand communication

Guerrilla advertising : unconventional brand communication

by

Lucas, Gavin, 1975-

Format:

Books

Publication Date

2006

Excerpt:

Guerrilla advertising : unconventional brand communication / Lucas, Gavin, 1975-

Available: Copies:

5.

Cover image for Space race : an inside view of the future of communications planning

Space race : an inside view of the future of communications planning

Space race : an inside view of the future of communications planning

by

Taylor, Jim.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html

Format:

Books

Publication Date

2005

Excerpt:

Communication in marketing.

Available: Copies:

6.

Cover image for Advertising as multilingual communication

Advertising as multilingual communication

Advertising as multilingual communication

by

Kelly-Holmes, Helen, 1968-

Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising as multilingual communication / Kelly-Holmes, Helen, 1968-

Available: Copies:

7.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Communication in marketing.

Available: Copies:

8.

Cover image for Corporate communications : a 21st century primer

Corporate communications : a 21st century primer

Corporate communications : a 21st century primer

by

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business communication.

Available: Copies:

9.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Communication in marketing.

Available: Copies:

10.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Communication in marketing.

Available: Copies:

11.

Cover image for Advertising and societies : global issues

Advertising and societies : global issues

Advertising and societies : global issues

by

Frith, Katherine Toland.

Format:

Books

Publication Date

2003

Excerpt:

Intercultural communication.

Available: Copies:

12.

Cover image for Integrated marketing communication

Integrated marketing communication

Integrated marketing communication

by

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Integrated marketing communication / Bothma, Neels, 1959-

Available: Copies:

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Belch, George E. (George Edward), 1951-

(11)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(4)

Clow, Kenneth E.

(4)

Andrews, J. Craig.

(2)

Egan, John, 1952- author.

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Van Heerden, Neels, 1957-

(2)

Angelopoulo, G. C.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Bothma, Neels, 1959-

(1)

Cook, Gordon, 1948-

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Fernandez, Joseph, 1968-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Johnson, Michael, 1964-

(1)

Kelly-Holmes, Helen, 1968-

(1)

Landa, Robin, author.

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(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lucas, Gavin, 1975-

(1)

Monash University. Dept. of Marketing.

(1)

(1)

(1)

(1)

Rodgers, Shelly.

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Rossiter, John R.

(1)

Sephapo, Catherine Mpolokeng.

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Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Shimp, Terence A. Advertising, promotion and supplemental aspects of integrated marketing communications

(1)

Shimp, Terence A. Advertising, promotion, and supplemental aspects of integrated.

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Shimp, Terence A. Promotion management & marketing communications.

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Shipka, Danny, 1967- author.

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(1)

Theron, Catherine Mpolokeng.

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Thorson, Esther.

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Communication in marketing.

(35)

Sales promotion.

(24)

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(7)

(7)

Public relations.

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Intercultural communication.

(3)

(3)

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Advertising -- South Africa.

(2)

Business communication.

(2)

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Communication en marketing.

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(1)

(1)

Communication en design.

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Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

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Comunicación en la mercadotecnia.

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Creative ability in business.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

Marketing -- Guides, manuels, etc.

(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

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(1)

(1)

(1)

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité internationale.

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Sales promotion -- South Africa.

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