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1.

Introduction to creative brand communication : reading pack.

Introduction to creative brand communication : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

2.

Brand communication and leadership : reading pack.

Brand communication and leadership : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

3.

Introduction to creative brand building communication : reading pack.

Introduction to creative brand building communication : reading pack.

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

4.

Music and its relevance to brand personality amongst the female youth market

Music and its relevance to brand personality amongst the female youth market

by

Makhuza, Ponatshego.

Format:

Computer file

Publication Date

2015

Available: Copies:

5.

Brand building in the NPO sector : to build or not to build?

Brand building in the NPO sector : to build or not to build?

by

Frankel, Susan.

Format:

Manuscript

Publication Date

2015

Available: Copies:

6.

Cover image for Branding the ordinary

Branding the ordinary

Branding the ordinary

by

Matlare, Itumeleng.

Format:

Manuscript

Publication Date

2015

Available: Copies:

7.

A study on why a person brand becomes more popular after ...

A study on why a person brand becomes more popular after ...

by

Madiba, Mfundo.

Format:

Manuscript

Publication Date

2015

Available: Copies:

8.

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramid

by

Mjali, Sinqobile.

Format:

Manuscript

Publication Date

2015

Available: Copies:

9.

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

by

Sineke, Natalie.

Format:

Manuscript

Publication Date

2015

Available: Copies:

10.

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

by

Harries, V.

Format:

Manuscript

Publication Date

2015

Available: Copies:

11.

Cover image for Marketing Madiba

Marketing Madiba

Marketing Madiba

by

Czuba, Nadia.

Format:

Manuscript

Publication Date

2015

Available: Copies:

12.

Cover image for Marketing fashion : strategy, branding and promotion

Marketing fashion : strategy, branding and promotion

by

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(9)

(7)

Duncan, Tom (Thomas R.)

(4)

Beverland, Michael, author.

(3)

(3)

(3)

(3)

Aaker, David A.

(2)

Atkin, Douglas.

(2)

Bhargava, Rohit.

(2)

Copulsky, Jonathan R.

(2)

Cunningham, Nicole author.

(2)

(2)

Goddard, Simon.

(2)

Holt, Douglas B.

(2)

Lenderman, Max.

(2)

Lindström, Martin, 1970-

(2)

(2)

Roberts, Kevin, 1949-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Taylor, David, 1964-

(2)

Wheeler, Alina.

(2)

Young, Antony, 1964-

(2)

Adamson, Allen P.

(1)

Ahluwalia, Rohini, 1966-

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

Arruda, William, 1961- author.

(1)

Arvidsson, Adam.

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Baptiste, Annie.

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Bertwistle , Gary.

(1)

Beverland, Michael.

(1)

Bjerre, Mogens, 1959-

(1)

Bloomstein, Margot.

(1)

Brannan, Matthew J.

(1)

Bruce, Duncan, 1951-

(1)

Buckingham, Ian P., 1967-

(1)

Budtz, Christian.

(1)

Bueno, Bolivar J.

(1)

Bukasa, Patrick.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Chan-Olmsted, Sylvia M.

(1)

Chernev, Alexander, author

(1)

Chevalier, Michel, 1943-

(1)

Choi, Tsan-Ming, editor.

(1)

Cijo, Mark, author.

(1)

(1)

(1)

Dahlén, Micael.

(1)

Dall'Olmo Riley, Francesca.

(1)

(1)

De Chernatony, L. (Leslie)

(1)

De Klerk, Linda.

(1)

De Mesa, Alycia.

(1)

(1)

Desgrippes, Joël.

(1)

Dippenaar, Jana.

(1)

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Erdis, Cindy, editor.

(1)

Eshuis, Jasper.

(1)

Eslinger, Tom, author.

(1)

Fenichell, Stephen.

(1)

(1)

Fioroni, Michele.

(1)

Fisher-Buttinger, Claudia.

(1)

(1)

Frankel, Susan.

(1)

Freeland, John G.

(1)

Gcaba, Nomdumiso.

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Gilmore, Fiona.

(1)

Goodson, Scott.

(1)

Grant, John, 1964-

(1)

Gregory, James R.

(1)

(1)

Grinten, Jaap van der.

(1)

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

(1)

Harvard Business School Publishing Corporation.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

(1)

(1)

(1)

(1)

Houston, Michael J.

(1)

(1)

Joachimsthaler, Erich, 1956-

(1)

Kall, Jacek VerfasserIn.

(1)

Kaputa, Catherine, 1948-

(1)

Karaosmanoglu, Elif.

(1)

Kellogg School of Management.

(1)

(1)

Kitchen, Philip J.

(1)

Klijn, Erik-Hans.

(1)

Knapp, Duane E.

(1)

Knudtzen, Charlotte F.

(1)

Koutsoudis, Natalie.

(1)

(1)

Kumar, Nirmalya.

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lange, Fredrik.

(1)

Lavender, Jonathan.

(1)

Leahy, Rose. Fenton, Pio. Barry, Holly

(1)

Lebar, Ed, 1943-

(1)

Leventis, Katherine.

(1)

Lindemann, Jan.

(1)

(1)

Loken, Barbara.

(1)

(1)

Madiba, Mfundo.

(1)

Mainwaring, Simon, 1967-

(1)

Makhuza, Ponatshego.

(1)

Malden, Aubrey.

(1)

(1)

(1)

Mark, Margaret.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

Matlare, Itumeleng.

(1)

Maughan, Esther.

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm.

(1)

Mckend, Robert.

(1)

(1)

Meyers, Herbert M.

(1)

Middleton, Simon.

(1)

Miletsky, Jason I.

(1)

Miller, Jon, 1971-

(1)

Mjali, Sinqobile.

(1)

(1)

Monks, Erin Kate.

(1)

Mootee, Idris, 1958-

(1)

Moriarty, Sandra E. (Sandra Ernst)

(1)

Muhlberg, Hans.

(1)

Muir, David, 1971-

(1)

(1)

Myers, Abbey-Jessica.

(1)

Ndaki, Lungile.

(1)

Neumeier, Marty.

(1)

Nickles, Elizabeth.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

Oosthuizen, Thomas Henry.

(1)

Parker, Eric, 1946-

(1)

Parsons, Elizabeth.

(1)

Pasiya, Malwande.

(1)

Pauling, Thomas Gordan.

(1)

Pearson, Carol, 1944-

(1)

Pearson, Timothy R.

(1)

(1)

(1)

(1)

Pike, Andy, 1968-

(1)

Pincas, Stepháne.

(1)

Posner, Harriet, author.

(1)

Priola, Vincenza, 1970-

(1)

(1)

Rees, Rhiannon.

(1)

Riezebos, H. J., 1960-

(1)

Rodriguez, Miri, author.

(1)

Rogers, David L., 1970-

(1)

Roriston, Delia.

(1)

Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374

(1)

Rowles, Daniel, author.

(1)

Salinas, Gabriela.

(1)

Saunt, Michelle Margot.

(1)

Schafer, Anton.

(1)

Schrubbe-Potts, Emily.

(1)

Schultz, Majken.

(1)

Semenik, Richard J.

(1)

Shargey, Hayley Jade.

(1)

Sherrington, Mark.

(1)

Sicard, Marie-Claude.

(1)

Sineke, Natalie.

(1)

Slade, Catharine, author.

(1)

(1)

Smith, Genevieve.

(1)

Smith, Kerry, 1963- author.

(1)

Smith, Terry, 1955-

(1)

Sookdiyal, Nishta.

(1)

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(38)

(8)

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(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(210)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Brand name products.

(48)

(22)

Brand name products -- Management.

(21)

Internet marketing.

(17)

(13)

Product management.

(13)

(12)

Advertising -- Brand name products.

(11)

Branding (Marketing) -- South Africa.

(11)

Communication in marketing.

(11)

Marketing research.

(9)

Consumer behavior.

(8)

Success in business.

(8)

Advertising -- South Africa.

(7)

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

Customer relations.

(6)

Brand name products -- Case studies.

(5)

Brand name products -- Marketing -- Management.

(5)

Brand name products -- Marketing.

(5)

Branding (Marketing) -- Case studies.

(5)

Corporate image.

(5)

(5)

Trademarks -- Design.

(5)

Brand name products -- Forecasting.

(4)

Brand name products -- South Africa.

(4)

Consumers' preferences -- South Africa.

(4)

Fashion merchandising.

(4)

Marketing -- Management.

(4)

(4)

Produits de marque -- Commercialisation.

(4)

Brand name products -- Planning.

(3)

Business names.

(3)

Commercial art.

(3)

Consumers -- Research.

(3)

Consumers' preferences.

(3)

Customer loyalty.

(3)

(3)

New products -- Management.

(3)

Social media -- Economic aspects.

(3)

(3)

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Authenticity (Philosophy)

(2)

(2)

Brand name products -- Valuation -- Management.

(2)

Consommateurs -- Comportement.

(2)

Creative ability in business.

(2)

Customer relations -- Management.

(2)

Direct marketing.

(2)

Identity (Psychology)

(2)

(2)

(2)

Marketing channels.

(2)

Marknadsföring.

(2)

Merken (commercie)

(2)

Natural foods -- Marketing.

(2)

Popular culture.

(2)

Produits de marque.

(2)

Relationship marketing.

(2)

Small business marketing.

(2)

Success in business -- South Africa.

(2)

Target marketing.

(2)

(2)

Added Value (Firm)

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns.

(1)

Advertising media planning.

(1)

Aircraft industry.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Bags -- Design.

(1)

(1)

Brand choice -- Psychological aspects.

(1)

Brand name products -- Developing countries.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand name products -- Valuation.

(1)

Branding (Marketing) -- Developing countries.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) Case studies

(1)

Broadcasting -- Management.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business networks.

(1)

(1)

Career development.

(1)

(1)

(1)

Choice Behavior.

(1)

(1)

Clothing trade.

(1)

Commerce mobile.

(1)

Commercial art -- History.

(1)

Commercial art -- Psychological aspects.

(1)

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Psychology.

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image Case studies

(1)

Corporations -- Growth.

(1)

DESIGN -- Graphic Arts -- General.

(1)

Desgrippes Gobé.

(1)

Digital storytelling.

(1)

Draadloze communicatie.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Entrepreneurship.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Gebrauchsgraphik

(1)

(1)

(1)

Green marketing.

(1)

Handicraft -- Marketing.

(1)

(1)

Hockey uniforms -- Marketing.

(1)

Identité (Psychologie)

(1)

Industrial relations.

(1)

Information behavior.

(1)

Information technology -- Management.

(1)

Interactive marketing.

(1)

Internet (impactos sociais)

(1)

Internet marketing

(1)

Internet searching.

(1)

(1)

(1)

Labels -- Design.

(1)

(1)

Lifestyles -- Case studies.

(1)

Lifestyles -- Economic aspects.

(1)

(1)

Luxuries -- Marketing.

(1)

Luxury goods industry.

(1)

(1)

Management skills & techniques.

(1)

(1)

(1)

(1)

(1)

Marketing -- Case studies.

(1)

Marketing -- Decision making.

(1)

Marketing -- Psychological aspects.

(1)

Marketing on-line.

(1)

Marktkommunikation.

(1)

Marktpsychologie.

(1)

Marques de commerce -- Choix.

(1)

(1)

(1)

(1)

Missmanagement.

(1)

Mobile commerce.

(1)

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

(1)

(1)

Neuromarketing.

(1)

New business enterprises -- Marketing.

(1)

Online social networks.

(1)

Online-Marketing.

(1)

Organizational effectiveness.

(1)

Personnel management.

(1)

Place marketing.

(1)

(1)

Portfoliomanagement.

(1)

Productontwikkeling.

(1)

Produit de marque.

(1)

Produits commerciaux -- Gestion.

(1)

Produits de marque - Planification.

(1)

Produits de marque -- Aspect psychologique.

(1)

Produits de marque -- Aspect social.

(1)

Produits de marque -- Marketing.

(1)

Produits de marque -- Planification.

(1)

Professions -- Marketing.

(1)

Public Relations.

(1)

Public administration.

(1)

(1)

Quality of work life.

(1)

(1)

Rate of return.

(1)

(1)

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