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Advertising campaign strategy : a guide to marketing communication plans

Parente, Donald.

Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html

Format:

Books

Publication Date

2006

Excerpt:

, product, and competitive analyses -- Ch. 4. Appraising opportunities and setting objectives -- Ch. 5

Available: Copies:

Does your marketing sell? : the secret of effective marketing communications

Moore, Ian.

Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html

Format:

Books

Publication Date

2005

Excerpt:

-- Step 4. Attention - serendipity -- Step 5. Interest - persuadability -- Step 6. Desire - knowledge

Available: Copies:

Marketing communications

Koekemoer, Ludi.

Format:

Books

Publication Date

2004

Excerpt:

Available: Copies:

Culture and positioning as determinants of strategy : personality and the business organization

Ellson, Tony, 1953-

Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html

Format:

Books

Publication Date

2004

Excerpt:

, targeting and positioning -- 3. Positioning -- 4. Organizational culture and positioning : the link to

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Factors -- PT. 4. OBJECTIVES AND BUDGETING FOR INTEGRATED MARKETING COMMUNICATIONS PROGRAMS. Ch. 7

Available: Copies:

Integrated marketing communication

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Available: Copies:

Marketing communications : principles and practice

Kitchen, Philip J.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer

Format:

Books

Publication Date

1999

Excerpt:

Available: Copies:

Value-added public relations : the secret weapon of integrated marketing

Harris, Thomas L., 1931-

Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html

Format:

Books

Publication Date

1998

Excerpt:

Marketing. 2. Public Relations: The Credibility Quotient. 3. Marketing and Corporate Brand Building. 4

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

. 3. Analyzing the communication process -- pt. 4. Objectives and budgeting for integrated marketing

Available: Copies:

10.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Audience Selection and Action Objectives -- 4. Behavioral Sequence Model for Specific Targeting -- 5

Available: Copies:

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