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Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

Integrated advertising, promotion, and marketing communication

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Excerpt:

Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.

Available: Copies:

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Sales promotion.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Advertising promotion : supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

10.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

11.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Introduction to advertising and promotion : an integrated marketing communications perspective /

Available: Copies:

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