Integrated organisational communication

Advertising, promotion, and other aspects of integrated marketing communications

Integrated organisational communication

Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand

Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

Crouch, touch, to not engage : the scrum between advertisers and PVR

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone