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25. 
Cover image for Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
Consumer behavior and the practice of marketing
by 
Runyon, Kenneth E.
Format: 
Books
Publication Date 
1980
Excerpt: 
Consumer behavior and the practice of marketing / Runyon, Kenneth E.
Available: Copies:
26. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
27. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html
Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. Peter, J. Paul.
Available: Copies:
28. 
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Alcohol affair : the influence of experiential marketing on purchase behaviour / Matsolo
Available: Copies:
29. 
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Social marketing and behaviour change : models, theory and applications / Brennan, Linda L. author.
Available: Copies:
30. 
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be
Available: Copies:
31. 
Cover image for No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]
by 
Kennedy, Dan S., 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred
Available: Copies:
32. 
Cover image for Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
Marketing the same difference : cultural and language dichotomy in advertising
by 
Seeco, Louis Itumeleng.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing the same difference : cultural and language dichotomy in advertising / Seeco, Louis
Available: Copies:
33. 
Cover image for Sensory marketing : research on the sensuality of products
Sensory marketing : research on the sensuality of products
by 
Krishna, Aradhna.
Format: 
Books
Publication Date 
2010
Excerpt: 
Sensory marketing : research on the sensuality of products / Krishna, Aradhna.
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34. 
Cover image for Gender, design and marketing : how gender drives our perception of design and marketing
Gender, design and marketing : how gender drives our perception of design and marketing
by 
Moss, Gloria.
Format: 
Books
Publication Date 
2009
Excerpt: 
Gender, design and marketing : how gender drives our perception of design and marketing / Moss
Available: Copies:
35. 
Cover image for Let them eat cake : marketing luxury to the masses-as well as the classes
Let them eat cake : marketing luxury to the masses-as well as the classes
by 
Danziger, Pamela N.
Format: 
Books
Publication Date 
2005
Excerpt: 
Let them eat cake : marketing luxury to the masses-as well as the classes / Danziger, Pamela N.
Available: Copies:
36. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Commitment-led marketing : the key to brand profits is in the customer's mind / Hofmeyr, J. H. (Jan
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