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25. 
Cover image for The art of the start : the time-tested, battle-hardened guide for anyone starting anything
by 
Kawasaki, Guy.
Format: 
Books
Publication Date 
2004
Excerpt: 
everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of
Available: Copies:
26. 
Cover image for Entrepreneurship
by 
Hisrich, Robert D.
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing plan -- 9. The financial plan -- 10. The organizational plan -- Part III. Financing the new
Available: Copies:
27. 
Cover image for A good hard kick in the ass : basic training for entrepreneurs
by 
Adams, Rob, 1959-
Format: 
Books
Publication Date 
2002
Excerpt: 
-- from quality companies -- Advertising and marketing are not synonymous -- Nobody else can sell your
Available: Copies:
28. 
Cover image for How to get new business in 90 days and keep it forever
by 
Evans, Wendy, 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing -- Management.
Available: Copies:
29. 
Cover image for Break the curve : the entrepreneur's blueprint for small business success
by 
Burns, Tim, 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- investigating your business concept -- Marketing analysis -- defining your target market -- Developing your
Available: Copies:
30. 
Cover image for Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic
Available: Copies:
31. 
Cover image for The foundations of business
by 
Machado, Ricardo.
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area
Available: Copies:
by 
Kroon, J.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Marketing plan -- Financial plan -- Administrative plan -- Business plan -- Risk and insurance -- Taxation
Available: Copies:
33. 
Cover image for The E-myth revisited : why most small businesses don't work and what to do about it
by 
Gerber, Michael E.
Format: 
Books
Publication Date 
1995
Excerpt: 
strategy -- Your marketing strategy -- Your systems strategy -- A letter to Sarah.
Available: Copies:
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