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1. 
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
companies -- Marketing for growth: Customer-centered marketing; Developing the marketing plan; Strategic
Available: Copies:
2. 
Cover image for The foundations of business
The foundations of business
by 
Machado, Ricardo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0610/2005476600.html
Format: 
Books
Publication Date 
1999
Excerpt: 
-- Chapter 5: Functional areas: Marketing management and Public Relations -- Chapter 6: Functional area
Available: Copies:
3. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
theory, marketing, and finance to innovation management. This approach provides the student with a full
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